Wend Magazine: "So, what’s a CEO to do? From looking at these studies, BPA sure doesn’t seem to be a big deal. Even the most dedicated World of Warcraft players can’t drink 940 cans of soda a day. The problem is that perception is reality, especially when the media latches on to an issue like BPA leaching, making it a darling."
So why don’t I care about Sigg?
BPA is everywhere. It’s not just in the Sigg bottles of old. It’s not just in baby bottles. It’s in thousands and thousands of food products we consume everyday. It seems that the outrage should be aimed at every company who puts food or drink in an epoxy lined can.
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